As a business owner, you probably understand how tough it can be to drum up new business and keep your regular customers excited about your products. Even if they rely on you for necessities, it can be a challenge if they are bored by your advertising or not interested in your mundane sales pitch. Ideally, you want current and new customers looking forward to their experience shopping with you, even if the product or service they are purchasing is run of the mill. The important thing is to understand that you will need to continue advertising, no matter how solid your business may be. Car salesmen know this and that is why auto dealer marketing is constantly occurring. Automotive websites feature inventory updates, sales information, and news about the sales people. You can apply this concept to your business and you will soon see great results.
One of the ways you can get people excited about your products or services is to run contests. People love feeling as if they may win something exciting. If you can get people to give you information and attention just by awarding a few of them a prize, it is well worth the investment of time and money. Consider running a regular contest to ensure people come back again and again to enter.
A newsletter or an email is a great way to keep potential and current customers informed. Not only do they get to hear about sales and promotions, they get to see into the personal life of the company. When customers feel a personal connection with a company or with the sales people they work with, it leads to confidence and trust. A news letter is a great way to establish a relationship with clients on a different level than just selling to them.
Sales are probably the most popular method for bringing in new customers and luring old customers back to buy more. A great price is hard to refuse if you can afford to offer a deep discount to someone, do it. A lot of customers are going to assume everything is negotiable, but the best customers understand that the best discounts are often saved for the most loyal followers a company has.
Finally, do not forget about special events and promotions. Drumming up excitement for your product or service may take a little work, so about once a year, think about what you can do to really get things rolling. Having an annual event at your company reminds everyone you are still around, you are still the same trustworthy value you have always been, and that you appreciate those who are loyal to your company. It is also a great way to expose new customers to your products and services. Best of all, special events are often morale boosters for your employees, so something special like this can serve numerous purposes and go a long way in growing your business. Consider holiday celebrations, open houses, family picnics, and midnight madness events.